Goldiam Jewellers is a fine gold and diamond jewelry brand based in Nairobi, Kenya. With strong in-store craftsmanship but limited digital visibility, the brand partnered with We Digital Creatives to elevate its online presence and reposition itself as a premium luxury jewelry house.
Initial Challenges
- Low brand awareness in a competitive Nairobi jewelry market
- Inconsistent social media visuals and weak luxury positioning
- Limited engagement and low reel performance
- No influencer strategy or user-generated content
- Lack of AI-driven insights, posting structure, and audience targeting
- Minimal walk-ins and enquiries coming from digital platforms
Strategy & Execution
We Digital Creatives deployed a multi-layered growth strategy combining content intelligence, AI optimization, luxury branding, and influencer activation.
Key Execution Pillars
- AI-powered content research & market benchmarking
- Premium visual identity revamp(navy-gold theme, high-end composition)
- Structured content architectureacross six pillars
- Micro-influencer collaborationsto drive authenticity
- AI-optimized posting schedulesfor maximum engagement
- Reels SEO, hashtag clustering, and caption CTAs
- Lifestyle & customer-moment storytelling
- Consistent high-frequency posting cadence
Social Media Performance Impact (30-Day Period)
Below is the performance summary tracked through Instagram Insights:
| Metric | Result |
| Profile Views | 360,000+ organic |
| Average Reel Views | 10,000–12,000 per reel |
| Viral Reel | 125,000+ views (Influencer activation) |
| High-performing Product Reels | 6,000–12,000+ consistently |
| Customer Interaction Posts | 8,000–11,000+ views |
| Gemstone Showcases | High saves & shares, stronger intent |
| DM / WhatsApp Enquiries | Significant increase |
| In-store Walk-ins | Direct uplift via Instagram |
Visual Engagement Trends
- Gemstone-focused posts consistently performed between 6,000–12,000 views
- Client testimonial & try-on videos triggered stronger emotional engagement
- New collection launches achieved 8,000–10,000+views
- AI-selected reel formats delivered higher retention & shares
- Influencer-led content created massive visibility spikes
Key Insights & Strategic Shifts
1. Luxury Positioning Reinforcement
- Premium photography + consistent navy-gold theme increased trust and brand recall.
2. Influencer-Led Reach Expansion
- Micro-influencer collaborations helped break into new audience groups organically.
3. AI-Based Content Optimization
- AI tools identified ideal posting times, high-performing formats, and keyword clusters.
4. Audience Behaviour Driven Changes
- More lifestyle-driven and client moments improved relatability and conversions.
5. Stronger CTAs & Conversion Paths
- WhatsApp-based CTAs increased enquiries and in-store visits.
Results & Impact Summary
- Goldiam evolved from a low-visibility brand to a premium luxury identity
- Engagement surged across all content formats
- Footfall increased as customers visited after seeing reels
- Influencer engagement created rapid brand awareness
- Consistent grid aesthetics positioned Goldiam as a trusted jeweller
- AI-led decisions ensured optimized growth month over month
Conclusion: Repositioning Goldiam as Nairobi’s Luxury Jewellery Leader
Through a research-backed strategy and AI-enabled execution, We Digital Creatives successfully elevated Goldiam Jewellers from a lesser-known jewelry store to a high-performing premium brand in Nairobi’s digital space.
Goldiam now enjoys:
- Strong brand recall
- Consistent high reel performance
- Enhanced customer trust
- Increased store visits and enquiries
- A luxury identity aligned with global jewellery standards
This transformation showcases the power of AI, creativity, and strategic execution in building a luxury brand that stands out in a competitive market.
