BlueSky Nail Academy, one of India’s most trusted names in professional nail artistry education, set its sights on expanding into Hyderabad — an emerging beauty education market with rising student interest and increasing digital competition. After strong results in Mumbai, the academy required a performance-driven approach to build credibility, establish local visibility, and generate quality enquiries. WE Digital Creatives was chosen to lead this market expansion with a structured Google Ads strategy.
To achieve a strong market entry, our team focused on intent-based keyword mapping, localized ad copy tailored to Hyderabad users, and a conversion-optimized landing journey. Detailed bid management, device-based adjustments, and weekly A/B testing cycles ensured that the campaigns remained agile. With CPCs expected to be higher due to niche demand, continuous refinement of negative keywords and performance-driven budget allocation became essential. Phone call tracking setups enabled better attribution and granular lead quality analysis, helping us optimize for real enquiries rather than just traffic.
Google Ads Performance Comparison Chart – Hyderabad Campaign
| Month | Amount Spent (₹) | Conversions | Clicks | Impressions | CTR (%) | Avg. CPC (₹) | Performance Summary |
| Dec 2024 | ₹16,070.32 | 6 | 770 | 9,162 | 8.40% | ₹20.87 | Healthy CTR and strong initial traction in a new city. |
| Jan 2025 | ₹16,320.25 | 7 | 610 | 7,710 | 7.91% | ₹26.75 | Improved conversions with refined ad copies and targeting. |
| Feb 2025 | ₹18,330.79 | 3 | 488 | 6,459 | 7.56% | ₹37.56 | CPC surge due to competition; strategy recalibrated. |
| Mar 2025 | ₹20,036.96 | 13 | 403 | 7,778 | 5.18% | ₹49.72 | Despite high CPCs, conversion volume jumped significantly. |
Key Comparisons at a Glance
- Highest Conversion Month:March (13 conversions)
- Best CTR:December (8.40%)
- Steady Impression Reach:6,400–9,100 monthly range
- Expected CPC Inflation:February–March, driven by niche competition
- Consistency Above Benchmark:CTR remained above industry average (3–5%) throughout
Strategic Shifts Implemented
- Ad Creative Refresh:New formats and messaging to counter ad fatigue
- Budget Realignment:Redirected spend to high-intent keyword clusters
- Aggressive Negative Keyword Filters:Reduced irrelevant traffic and lowered wasted spend
- Phone Call Optimization:Prioritized call extensions and call-only ad variants
Outcome: Building a Strong Local Presence in Hyderabad
Despite entering a niche and competitive market, the campaigns successfully delivered consistent impressions, steady CTR, and a notable rise in conversions after optimization cycles. Even with rising CPCs, WE Digital Creatives maintained ROI by sharpening targeting, refreshing creatives, and improving lead attribution accuracy. The result was a strong local presence, increased enquiry flow, and a clear competitive position in Hyderabad’s beauty education segment.
Through an EEAT-driven approach — expert-led planning, structured execution, transparent reporting, and performance-focused optimization — WE Digital Creatives helped BlueSky Nail Academy establish itself as a credible and growing brand in the Hyderabad market.
